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Goals

shanaLong Term Goals:
  • Develop a dressage program with an emphasis on youth riders who aspire to compete in the FEI levels
  • Become an international level rider who represents our country
2016 Goals to bring me closer to my dream:
  • Increase my number of horses in training
  • Increase my year-round client base
  • Show Shana's Romance in the FEI 5 year old classes
  • Graduate from the USDF "L" Program
  • Participate in the Young Rider Graduate Program (Laura has been accepted!)
  • Participate in the FEI-Level Trainers' Symposium (Laura has been accepted!)
Goals ACCOMPLISHED in 2015:
  • Obtained a working student position in Florida to further my knowledge of dressage training (with Ilse Schwarz)
  • Showed Shana's Romance in training level, MS Spanish Legacy in 3rd and 4th level (and PSG!), and show Donnerluck in 4th and Prix St. George (and Intermediare!)
  • Earned my (USDF Gold Medal!) Silver Medal, USDF Bronze freestyle bar and USDF Silver freestyle bar
  • Qualified for the Region 3 GAIG Championships
Needs:
  • Financial support to fund the care and training of my competition horses
  • Product donations to supplement horses and rider's needs (tack, clothing, feed, etc.)
  • An opportunity to succeed

Sponsorship Benefits
Benefits of Sponsoring a Dressage Rider:

The statistics gathered by the United States Equestrain Federation prove the horse industry is comprised of an affluent group of individuals with a vast amount of expendable income. The demographic study showed that 66% of members are college graduates, the average income is $185,000, and 38% of members have a net worth of over a half-million dollars. With numbers like this, businesses can rest assured that an investment in a dressage rider is a wise financial decision. By gaining exposure into $39 billion dollar industry, companies are opening up opportunites for growth into a profitable and acessible target market.

Benefits of Sponsoring Laura Ashley Killian:

Laura has devoted her life to becoming a reputable professional in many different sub-groups of the horse industry. She has connections from the local to international levels in various breeds and disciplines due to her diverse riding background. She has travelled through the United States, as well as Canada and France, furthering her connections with other equine industry leaders in both sport and government positions. These networking ventures make her an ideal representative for any brand to penetrate the equestrian market.

Beyond this, Laura has years of experience acting as a spokesperson for youth equestrian organizations. She is well-spoken, educated and presents herself professionally. As a Penn State marketing major, you can be certain that she will have adequately researched any company that she partners with so that she can share the companies mission and product developments with any prospective clients. She is known to speak passionately about her personal experiences with companies that have benefitted her, her horses and her riding career.

Laura is a highly motivated, determined and driven individual who follows through on her obligations and promises. Partnering with Laura, you know she will promote your company to the best of her ability both in and out of the show arena, virtually and in-person, verbally and visually.


Laura's Networking Reach:
  • A growing virtual network from a strong social media presence via Facebook, Youtube, Google+, Blogger and this webpage
  • Penn State Alumni Association and Smeal College of Business connections worldwide
  • Connections throughout the United States and Canada within the Arabian Horse Association
  • Dressage connections throughout the United States and Canada, especially within Region 1 (Northeast) and Region 3 (Southeast)
  • Connections with participants in local 4H and open schooling shows in Lancaster, Lebanon and York counties of Pennyslvania

Sponsorship Possibilities
  medals 2

bronze  Bronze Level Sponsor:


  Initial Investment: Cost of saddle pad or polo shirt plus embrodiery fee
  Recurring Investment: Class or clinic entry fee (~$50-$100)
  Benefits

  Company's name and logo will be worn during sponsored class(es) or clinic.
 
Company's logo will be on Laura Ashley Dressage's website for the remainder of the year and linked to company's webpage.    
  Competition photos will be provided for promotional use as needed.




silver  Silver Level Sponsor:

 Initial Investment:
Cost of promotional banner, flyers, pamphlets and business cards
  Recurring Investment: Stall fee (~$100-200)
  Benefits:
  Company's name and logo will be featured on stall front at horse show.
  A table for promotional material will be placed in front of stalls.
 
Flyers will be hung on bulletin boards throughout the showgrounds.
  Company's logo will be on Laura Ashley Dressage's website for the remainder of the year and linked to company's webpage. 
  Competition photos will be provided for promotional use as needed.




gold  Gold Level Sponsor:

  Initial Investment:
Cost of promotional banner, flyers, pamphlets and business cards. Any embrodiery or decal fees
  Recurring Investment: Product donations
  Benefits:

  Product reviews will be posted on Laura Ashley Dressage's blog.
 
The article, related quotes, photos and videos are all available for promotional use for the company.
  Company's name and logo will be featured on horse trailer
 
Company's name and logo will be featured on stall front at horse show.
 
A table for promotional material will be placed in front of stalls. 
 
Flyers will be hung on bulletin boards throughout the showgrounds.
  Company's logo will be on Laura Ashley Dressage's website for the remainder of the year and linked to company's webpage.
  Competition photos will be provided for promotional use as needed.