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Goals
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Sponsorship Benefits
Benefits
of Sponsoring a Dressage Rider:The statistics gathered by the United States Equestrain Federation prove the horse industry is comprised of an affluent group of individuals with a vast amount of expendable income. The demographic study showed that 66% of members are college graduates, the average income is $185,000, and 38% of members have a net worth of over a half-million dollars. With numbers like this, businesses can rest assured that an investment in a dressage rider is a wise financial decision. By gaining exposure into $39 billion dollar industry, companies are opening up opportunites for growth into a profitable and acessible target market. Benefits of Sponsoring Laura Ashley Killian: Laura has devoted her life to becoming a reputable professional in many different sub-groups of the horse industry. She has connections from the local to international levels in various breeds and disciplines due to her diverse riding background. She has travelled through the United States, as well as Canada and France, furthering her connections with other equine industry leaders in both sport and government positions. These networking ventures make her an ideal representative for any brand to penetrate the equestrian market. Beyond this, Laura has years of experience acting as a spokesperson for youth equestrian organizations. She is well-spoken, educated and presents herself professionally. As a Penn State marketing major, you can be certain that she will have adequately researched any company that she partners with so that she can share the companies mission and product developments with any prospective clients. She is known to speak passionately about her personal experiences with companies that have benefitted her, her horses and her riding career. Laura is a highly motivated, determined and driven individual who follows through on her obligations and promises. Partnering with Laura, you know she will promote your company to the best of her ability both in and out of the show arena, virtually and in-person, verbally and visually. Laura's Networking Reach:
Sponsorship Possibilities
![]() ![]() Initial Investment: Cost of saddle pad or polo shirt plus embrodiery fee Recurring Investment: Class or clinic entry fee (~$50-$100) Benefits: Company's name and logo will be worn during sponsored class(es) or clinic. Company's logo will be on Laura Ashley Dressage's website for the remainder of the year and linked to company's webpage. Competition photos will be provided for promotional use as needed. ![]() Initial Investment: Cost of promotional banner, flyers, pamphlets and business cards Recurring Investment: Stall fee (~$100-200) Benefits: A table for promotional material will be placed in front of stalls. Flyers will be hung on bulletin boards throughout the showgrounds. Company's logo will be on Laura Ashley Dressage's website for the remainder of the year and linked to company's webpage. Competition photos will be provided for promotional use as needed. ![]() Initial Investment: Cost of promotional banner, flyers, pamphlets and business cards. Any embrodiery or decal fees Recurring Investment: Product donations Benefits: Product reviews will be posted on Laura Ashley Dressage's blog. The article, related quotes, photos and videos are all available for promotional use for the company. Company's name and logo will be featured on horse trailer Company's name and logo will be featured on stall front at horse show. A table for promotional material will be placed in front of stalls. Flyers will be hung on bulletin boards throughout the showgrounds. Company's logo will be on Laura Ashley Dressage's website for the remainder of the year and linked to company's webpage. Competition photos will be provided for promotional use as needed. |